This may imply the happiness and feeling of freedom he feels when he is allowed to express himself however he likes. It is worth noting majority of the shots of him surrounded by people are in black and white, or the colours are desaturated as opposed to when we see Kihyun alone, or jamming out with his band where the colours become more vibrant. It is always fun to see artists embrace the fact that they are relatively well-known in the industry, and lean into the glamour of it all.

The celebrity-type shots such as images of him on magazines, or him being followed by paparazzi are certainly entertaining. After all, the purpose of the MV is to showcase Kihyun as a soloist and allow him to convey the type of music and emotions he wishes to pursue to the audience. The overall viewing experience is not affected by the lack of a ‘wow’ factor. The MV is not exactly the most exciting MV either–it’s good, and it has some really aesthetically pleasing shots, but it does not have a moment that really awes the viewer. I found my eyes glazing over the scenes as opposed to paying attention to what is happening.

Although this does get the blood pumping and allows the listener to be more alert as to what is happening on screen, it did feel overwhelming at times. It also has a nice mix of black and white shots with coloured shots, giving the MV a slick and classy atmosphere. The MV follows suit we get many cuts to different scenes, with the camera panning quickly from one angle to the other.

Kihyun monsta x debut